Let’s talk about machine learning and what that is exactly. [VIDEO BELOW]
What Forbes has to say…
I found this Forbes article “What’s the difference between Artificial Intelligence and Machine Learning“ by Bernard Marr appropriate to site.
“Artificial Intelligence (AI) and Machine Learning (ML) are two very hot buzzwords right now, and often seem to be used interchangeably.”
“Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider “smart”.
Machine Learning is a current application of AI based on the idea that we should really just be able to give machines access to data and let them learn for themselves.”
I would highly recommend reading this full article and the prequel and sequel to it.
How DA is using Machine Learning…
Simply, from bid adjustments to budget allocation to keyword optimization…
I am utilizing technology that can maximize your efficiency but giving me suggestions to your campaigns DAILY with your Google AdWords and Facebook Advertising campaigns.
I am taking the friction away from onboarding and stressing about your digital spend in these areas. If you have tried Google or Facebook advertising and said “I can’t seem to get it to work for me and my business”…please call me! You are a perfect candidate for my service offerings. I look forward to hearing from you! Contact me directly today!